How to Design an Eye-Catching Beauty Salon Logo
Whatever niche business you are running within the hair and beauty industry, whether it’s a nail art salon or laser hair removal clinic, you need an eye-catching logo to grab and hold your client’s interest. This rule is true if you are a new business just building up their client base or if you are an established firm who has been running for years. If you’re not sure your logo is attracting enough positive attention, then now is the time to rebrand and reinvent your salon’s image.
Wait, That Sounds Expensive…
Don’t worry, rebranding or designing your new business logo from scratch doesn’t have to cost you an arm and a leg. If your budget does not extend to spending money on professional design consultation there are now several freelance marketplace websites where you can outsource this work to a freelance graphic designer. The benefit of this approach is that you can match your budget to a freelancer from anywhere around the world to help you rebrand and redesign your salon image at a reasonable cost. Affordable graphic design work has become so much more accessible with the rise of freelance websites and no longer has to cost the earth, but as with any business expense, you do get what you pay for.
If you are interested in reaching out to work with a freelancer for graphic design work, websites such as Fiverr, Upwork and DesignCrowd are all great places to find top notch designers at reasonable rates.
Alternatively, if you have a creative personality and are confident in your technical and innovative abilities, you can always create your new business logo yourself. This method will simply require a little more work and effort on your part, but the bonus of this is the satisfaction of building your brand’s image from scratch. Follow the steps below if you are interested in expanding your skillset and learning how to design an eye-catching beauty salon logo.
Designing the Right Beauty Salon Logo for Your Business
To grab your audience’s attention, and attract the specific client market your business caters for, it is important to create a business logo that achieves the following:
Individuality
There are hundreds of businesses within the hair and beauty industry in the UK today. Your logo is the first step to standing out from the crowd against the others and being completely unique to your business. Logo individuality can help you achieve that for your business.
Prominence
Think colour when aiming to make your logo pop and become prominent. Bear in mind though, it’s always worth remembering when it comes to logo design that “less is more”. Keep your lines, colours and fonts as simple as possible to make your beauty salon logo more effective and eye-catching.
A Central Motif
Whether this is your company name, slogan, or a product/service representation, your logo needs a main idea to be your central motif. This will no doubt become the hallmark image stamp which represents your business, so choose this wisely.
Typography
This is perhaps one of the most important elements of logo design. Choosing the right typeface as part of your logo design can be the fine line between your logo being a success and a failure. As mentioned earlier, do not be tempted to include multiple typefaces within your logo, keep it simple to be more effective. This is critical.
Design Flow
It’s tempting when designing a logo to attempt to include everything you can about your business, but it is hugely important that every element within your logo flows together. From the images, words, fonts and cohesion, every element needs to work harmoniously with the others.
What to Watch Out For
Logo designing is as much about psychology as it is about aesthetics. Good logos are sharp, recognizable, and memorable. Bad logos, in comparison, are a haphazard of design and confusion. Avoid bad logo designing and revisit your logo if it is poor quality, confusing, murky, complex or too loud.
Now, all that’s left to do is to follow the steps and design your business logo.
For more information on creating your ideal salon logo, click here.
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