To grab your audience’s attention, and attract the specific client market your business caters for, it is important to create a business logo that achieves the following:
There are hundreds of businesses within the hair and beauty industry in the UK today. Your logo is the first step to standing out from the crowd against the others and being completely unique to your business. Logo individuality can help you achieve that for your business.
Think colour when aiming to make your logo pop and become prominent. Bear in mind though, it’s always worth remembering when it comes to logo design that “less is more”. Keep your lines, colours and fonts as simple as possible to make your beauty salon logo more effective and eye-catching.
A Central Motif
Whether this is your company name, slogan, or a product/service representation, your logo needs a main idea to be your central motif. This will no doubt become the hallmark image stamp which represents your business, so choose this wisely.
This is perhaps one of the most important elements of logo design. Choosing the right typeface as part of your logo design can be the fine line between your logo being a success and a failure. As mentioned earlier, do not be tempted to include multiple typefaces within your logo, keep it simple to be more effective. This is critical.
It’s tempting when designing a logo to attempt to include everything you can about your business, but it is hugely important that every element within your logo flows together. From the images, words, fonts and cohesion, every element needs to work harmoniously with the others.