What’s in a Name?

"That which we call a rose by any other name—” Yeah, yeah. It shouldn’t matter about names, but in business it does. As customers, we’re inspired by impressive word play, humoured by a cheesy pun, and our eyes are caught by the unusual. If your salon name doesn’t engage potential customers, you’re going to have to work so much harder in other areas to attract their attention. Your business’ name is your first opportunity to show how creative you are. So, take advantage and come up with something unique and original.


Choosing the Right Salon Name

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Whether you’re starting out or re-branding your current business, give the thought of your new salon name more than just five minutes obligatory thought. It’s what you’ll be known for, the name that is shared by your clients and it will determine how you are talked about. So, where do you start?

Inspiration
You can find inspiration for the perfect salon name in your local area, something personal to you, or in market research. The important thing to note is to be open minded, whether you’re trying to leverage your surname or your location into your new salon name, don’t get too hung up on trying to make something stick if it’s in danger of being forced.

Make It Memorable
Aim for unique. Ask yourself “How distinctive is my new salon name?” And then ask Google. You don’t want to commit to a new salon identity only to discover another business with the name already established just a few miles away. 

Simplicity
When it comes to your business name, it can be tempting to choose something exotic, that has crazy spelling or to go really far out with your word play. Our best piece of advice for the perfect salon name though, is to keep it simple. When answering the phone or talking to clients, you don’t want to be explaining your spelling and your name choice all the time to people that don’t get it. Simplicity is the key here.

Review Marketing Capability
This is based on the size (number of letters) and shape (how your name looks visually) of your potential salon name. Some major businesses in the past have had to undergo rebranding because their original business names just weren’t working in their favour.

Domain Availability
There’s nothing worse than getting excited about a new company name only to discover a) it’s been taken and b) that web domain is not available. Don’t get too committed to a potential salon name until you check it’s a possibility online.

Positioning
This is one aspect that many businesses fail to take into account when creating a business name. If you were to Google ‘Beauty salons near me’ in your location,will your salon’s name be listed in the top few letters alphabetically? Or will you be bottom of the list? Make sure your web positioning is an active choice, and not something you can’t fix once you start sharing your new business name.


Summary

Hopefully, by this point you’ve come up with a few ideas for your new beauty salon name. So, now is the point to evaluate your shortlist with this advice in your head and trim your options down to the perfect new salon name. Review your shortlist by answering these questions:

  • Is the name quick and catchy?
  • Is the spelling intuitive?
  • Will it work in different contexts? (Web URLs, press adverts, online content, etc.)
  • Is it original?
  • Does this name evoke any feeling?
  • Is a web domain available for this name?
  • Is it memorable?

Another great way to narrow your field of name choices is to survey your current client list or, if you’re a new business, do a bit of market research. Get peoples’ opinions on which business name they’d visit the most or which name they prefer from your shortlist. Your clients will then feel an attachment to the new name if they help you choose it.

At the end of the day, while it’s important for you to like your new beauty salon name, it’s more significant that your clients do!

beauty salon name Summary


› Beauty Salon Names


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