Salon Advertising Ideas:
Build A Website
While a website isn't technically "advertising", it is still important to the success of your advertising efforts. Any promotional material will likely include your website. So, you want to make sure it looks professional and appealing. Beauty salons are all about esthetics, and this should be true for your website as well. Include a gallery of images that will allow potential customers see exactly what they can expect. Let them experience your salon through photos and/or videos.
Also be sure to include services, prices, location, and contact information. If customers cannot find what they are looking for, or if they are unimpressed with your website, they will likely go elsewhere.
Invest In Search Engine Optimization
Again, this is not really advertising, but it will make your business easier to find in a web search. If someone is looking for beauty salons in the area, you want your name to be right up at the top of the search engine results! This idea may not involve creating posters or banners, but it will put you ahead of the competition.
Buy Offline Advertising
Today, more people are searching for businesses online, so traditional forms of advertising aren't as popular as they once were. However, they can still be effective, especially for targeting audiences who don't spend a lot of time on the internet. For example, many seniors are still more likely to read printed newspapers than an online version.
Television ads can be costly, but local radio stations will often have reasonable rates. Creating a flier may involve printing and mailing fees, but it's a great way to introduce your salon to a large number of people. After all, most homes still receive mail delivery, right?
Connect With Local Business
Find other businesses in your area that would complement the services you offer or appeal to the same target audience. Some beauty related businesses could include the local gym, fashion boutiques, photography studios, or make-up artists.
Ask if you can leave your business cards or fliers by their tills or put posters up on their walls. Maybe they would agree to posting your advertisement on their Facebook page or website. Of course, you would return the favor. It's a great way to expand your scope and get the most out of your advertising dollars.
List Your Business On Web Directories
Using listing directories such as Google, Yahoo!, Bing, Mapquest, or Yellow Pages can be an effective way to attract more local customers. With the benefit of location services, your business will show up in local search results along with other important information such as your phone number, directions, and a map.
Some of these directories also allow you to post pictures and updates, and give customers the opportunity to add reviews. As an added bonus, web directories are usually free!
Buy Online Ad Space
The internet should be part of any effective advertising campaign. Most people are online daily and use web searches as a main source of information. There are several advertising options, but your choice will depend on both the nature of your business and how much you want to spend. For example, if your beauty salon offers services only, then your online strategy will target a local market exclusively. However, you may want to broaden your scope if you have multiple locations, offer online courses, sell products that you can ship to consumers.
- Search Engine Advertising (Text Ads)
These are the advertisements that appear on the search engine results page or on websites when you search a particular topic. The ads are usually only displayed on relevant (or related) pages which increases the likelihood of reaching your target audience and drawing traffic to your website. Search engine advertisements are typically pay-per-click ads. Google AdWords is the most well-known, although other search engines offer this option as well.
- Display or Banner Advertising
Unlike text ads, display ads use images (or banners) as part of the advertisement. They appear on the side, top, or bottom of a webpage and usually include eye-catching images, logos, or headlines. Audio and video may also be incorporated. Remember, visual appeal is very important in the beauty business, so an attractive picture will increase the likelihood of a potential client clicking through to your website.
- Online Newspapers, Newsletters, Or Magazines
Many email newsletters, e-magazines (e-zines), or small online newspapers are willing to sell ad space for a reasonable fee. This will allow you to reach a larger number of people since you will now have access to all their subscribers.
Advertise On Social Media
Social Media is one of the best advertisement tools available. Facebook offers many options including Marketplace Ads, Promoted Posts, and Facebook Exchange (FBX). Other social media platforms such as StumbleUpon, LinkedIn, Twitter, Instagram, and Tumblr also offer advertising options.
These ads can also link to your website or re-direct visitors to your own social media pages, which will allow them to see what your salon has to offer. As previously mentioned, you may also find it advantageous to contact other businesses in the area that are related (but not competitors) and ask if you can place an ad on their Facebook or social media sites.
Advertising on social media sites can have long-term benefits if you incorporate social media networking into your marketing strategy. So, it is definitely worth the investment!
Advertise On YouTube
Your ads can appear as banners, in-video overlay, or be shown before another video begins. Or, you can make your own video that introduces potential clients to your salon, your staff, and the services you offer.
This would be more for customer retention since you would need permission to use email addresses. Basically, emails would be sent to subscribers to advertise sales, discounts, or new services. Again, since the beauty business is so visual, you could also use an email advertisement to redirect users to your Facebook or Instagram pages.
By using a few effective beauty salon advertising ideas,
you can create awareness and build a business that is destined for success!