While your interior design should be both functional and attractive, you also want it to reflect your personality so potential clients can get an idea of who you are and what to expect. Essentially, your goal is to create an environment – or an experience – that will make your business stand out from all the rest.
So, where do you start? Well, you should begin with a plan and then work through the necessary decisions that will turn your vision into a reality.
Before you decide on colour schemes or furniture, you need to ask a few important questions.
Deciding on a theme will help ensure that your décor fits together and makes sense. You want to create an ambiance that is comfortable and cohesive. Again, this should reflect your personality and the image that you are trying to portray. However, it should also be appropriate for your location and appeal to your target clientele.
The theme can be very obvious or more subtle. You could choose Flowers, Butterflies, or The Roaring 20s. Maybe you would like to have a Vintage or Victorian décor. Or, perhaps you are thinking of something more international such as Asian, French, or Greek. It can even be as simple as a nature theme using earth tones, plants, and nature sounds.
Rustic or contemporary? Upscale or relaxed? Cozy or trendy? Do you want clean cut lines with sleek furniture and polished floors? Or, plush chairs with brick walls and oak cabinets? Of course, this will also be influenced by your location and clientele.
Colours matter because they can determine the atmosphere of your salon. Red is energetic, orange is fun and lively, white or earth tones are peaceful and relaxing. Bright turquoise walls and sleek white furniture will create a different image than soft yellow walls with dark cherry wood accents. Trendy colours may appeal to a younger generation or a family focused salon. However, more subdued tones are better if you want to create a soothing or peaceful environment. Going bold is great, but keep in mind that the more extreme your colour scheme, the more likely you are to limit your clientele to a specific group.
The shape and size of your salon will influence the layout and design. You can get a lot of great ideas from the internet and magazines, but not all of them will work in your particular space. Draw a floor plan of your salon, keeping in mind correct measurements and dimensions. Also consider the placement of windows, doors, and any other features that may affect where you place furniture. See what works on paper before you start spending money.
The furniture you choose should complement your theme, style, and colour scheme. Also, it should fit easily into your salon. You want to leave enough room for clients and employees to move comfortably through your space.
Remember that these larger items can be costly, so you may want to ensure that they have some design flexibility. You can make a bold statement by choosing bright orange and purple walls. When it's time for a change, repainting is fairly easy and inexpensive. However, replacing the red chairs or yellow sofa could become quite costly. So, many designers suggest purchasing furniture that offers more style longevity.
The reception area is the first experience clients will have with your salon. So, it should be more than an inexpensive desk pushed in the corner or shoved against a wall. Make it a focal point so customers know where to go when they first arrive.
While you and your employees need the salon to be practical and functional, your clients are looking for beauty and style. They want to know that you are up-to-date and understand the latest trends within the beauty industry. Unless your are going for a retro theme, try to stay current. You may need to do some design updates once in a while. By choosing some classic or timeless items, you will have more freedom to re-decorate without having to replace costly furniture and fixtures.
Keep retail shelves, tables, and reception areas clean and organized. Clutter looks messy and that is definitely not a positive design feature for a beauty salon.
The beauty salon design ideas that you incorporate into your salon will make it unique. They will allow you to express your personality, image, and quality of services. The visual impression that you create can turn a potential customer into a repeat client. After all, isn't that the goal - to make their experience so enjoyable that they want to come back?