Who is Your Target Clientele?
Before choosing a name, you should consider the customer group you are hoping to attract. Are you targeting a younger generation? Men, women, or both? Will you be creating a family friendly atmosphere or aiming for more 'exclusivity'? Will you be setting reasonable rates or offering high-end products and services?
It's important that your name appeals to the clients you are wanting to draw into your salon. For example, Mary's Family Hair Care will attract a different audience than Marquee Hair Boutique. A trendy name may alienate a more mature crowd while a traditional name may not appeal to college students.
What Image Are You Wanting Create?
Names create images. Tranquility Day Spa or Pure Bliss Salon conjure up different images than Glamour Box or Hair Attitudes. Do you want your name to convey elegance and sophistication or energy and rejuvenation? Will your sound system be playing peaceful nature sounds or upbeat music? Will your décor be modern or classic? In short, your name should match your image.
How Does The Name Look?
Remember, your name will probably be on your signs, your business cards, your advertisements, and your social media pages. You're going to be seeing it a lot – and so will your clients. So, does it have visual appeal? Does it look good on a logo?
How Does It Sound?
You are going to be saying the name of your salon every time you answer the phone. Your clients will be saying it when they recommend you to friends and family. Is it an easy name to say? Will it be constantly mispronounced? Does it sound impressive and appealing?
Is The Name Memorable or Unique?
You want to choose a name that people will remember. It should stand out from the crowd. In the beauty salon business, some name are really overused. For example, Cloud 9 has become as common as Main Street – almost every town has one. That may be a bit of an exaggeration, but if your name it too typical, it will be difficult to create an unique image.
However, keep in mind that it is also possible to be too unique. Creative "misspelling" of words, mixing numbers with letters (NVIGR8), or choosing a name that is difficult to spell or pronounce can cause problems. So basically, you want your name to be memorable and interesting, but not confusing.
What About The Competition?
What are the names of other salons in your area? You don't want to be confused with a competitor because your name is too similar. In fact, you may want to do a search of all the local businesses to make sure your name is unique.
Is The Name Marketable?
Part of building a successful business is creating an effective marketing campaign. Some names are difficult to market, so it is important that the name you choose be market friendly. Will it be easy to create a slogan or generate advertising ideas? Can you market it to your target audience?
Is There A Trademark Infringement?
Contact the Intellectual Property Office and check to make sure that any of the names you are considering are not trademarked (or even have a trademark pending). You don't want to unwittingly use a name that will lead to legal action for trademark infringement. Plus, when you have to change your name, you could lose all the money you invested in the original signs, business cards, advertisements, and websites.
Is The Domain Name Available?
Most businesses today need to have an online presence. This is especially important for the beauty industry since visual appeal will attract new clients. Using social media as a marketing tool can be very effective because visitors can view photos and read reviews before they decide to book an appointment. So, ideally, you want your domain and salon name to be the same. This way, if a passerby sees your sign and wants to check out your website, you will be much easier to find. Also, if someone else has the domain name, people looking for you online will stumble upon their website first. Having your salon name as your domain name isn't necessary, but it can be helpful.
Is The Name Flexible?
Will the name still work even if you want to open a second salon, expand your services, or form a partnership? A name like Chloe's Body Sugaring allows for very limited growth. If you wanted to add services, you would likely have to change your name. Likewise, Pine Street Beauty Boutique would make it difficult to change locations or open another salon elsewhere.