Location, location, location.
When you choose a location to open your salon make sure it is in a highly populated residential district nearby to universities, schools, libraries, and offices, etc. Plus, other beauty and hair salons in residence at the location is a strong indicator of local demand for the services you can provide.
You can choose from several different locations, such as a town centre—which is classified as a prime location—or opt for a secondary location situated on the outskirts, such as a high street. The positive attraction for deciding on a prime location is increased footfall and potential walk-in trade. However, the downside is more expensive rent and rates, therefore, you will need a lot of cash flow to get the business off the ground. Also, you may not have an overly strong negotiating position when it comes to discussing lease terms with the landlord; as there is high demand for prime locations.
Other things you need to consider; do you have the draw to pull your clients to the town centre where they may have to battle for parking? Will a secondary location work better for you because of this—where there is plenty of parking nearby and less traffic. These types of locations can be ideal for smaller businesses, as usually landlords are more flexible on lease terms so rents and rates are usually lower.
When considering location, being in the same vicinity as other local amenities can prove wise. Easy parking and convenience can be major draws for your potential clients.
After you have selected your location, then the next decision to make is whether you want to open a brand-new salon from scratch or buy an existing salon for sale.
Whichever one you choose will depend on your finances, experience, and time. Do your research and then construct your business plan accordingly.
For more advice on writing the perfect business plan for a beauty or hair salon business, click here.
How you set up and design your salon depends on what image you want to portray and what treatments you are going to do.
Be careful of the style you select for your salon/clinic. Pitch the class and trend of your design to suit the clientele that you’re aiming for. This is not an area to scrimp on; the face of your business will determine the level of customers you attract.
Licences to Trade:
Do your research on the type of licence you require from your local council to carry out your treatments legally.
Special Treatment Licence
Each local council in the UK has different criteria which must be met for being licensed as a hair or beauty salon and there are different fees involved. For example, our Paddington branch is licensed by Westminster Council, and they charge £1,600 per year for a laser treatment licence.Whereas for our Slough branch they only charge £300 every two years, and some branches do not even require a licence.
Laser Protection Advisor
If you are going to be carrying out laser treatments, then you will require a certified Laser Protection Adviser (LPA).Again, this will all depend on your local authority but most insurance companies will require you to have an LPA and failure to provide documents will result in insurance claims not beingeffectively covered.
An LPA provides:
This usually costs around £500 per year but the cost will vary on who you go with.
A PRS for Music and PPL Licences
If your business plays recorded music or music videos in public—including radio or TV—you will almost certainly be legally required to have a PPL licence.
PPL licences collect and distribute money for the use of recorded music on behalf of record companies and performers.
And guess what, you’ll also need a licence for PRS for Music.
A PRS for Music licence collects and distributes money for the use of the musical composition and lyrics on behalf of authors, songwriters, composers and publishers. Be smart and be licensed.
Health & Safety Requirements
You need to ensure all your equipment over 12-months old are all PAT tested. This is a routine check which should be carried out by a certified electrician. You will also need staff booklets, a comprehensive first aid kit,appropriate fire extinguishers, and an accident book in the staff area. Your local Health and Safety department can carry out an inspection at any time so be sure that all of these are up-to-date and ready for them.